Partner Agency Network is a carefully chosen group of specialist businesses all dedicated to to delivering of brand strategies and sales through their chosen areas of specisation, including web based digital, marketing environments
and print. Zinc Digital:
Our partner Zinc's creative team is a powerful tool to deliver the result, both online digital and in print format, Not only at the point of conception, but also through the life of the campaign. Visit Zinc »
Brand development is more than just good effective design; it's knowing that you are communicating the right message to the right audience in the most effective way. Whether you are looking to generate more sales leads, grater brand awareness or move into a new market, Moore Consulting will help you create a brand that resonates with your customers, communicates a differential and generates loyalty.
To build a brand you need to consider three key areas:-
How will it enable you to meet the challenges and your business objectives in the future?
How will it differentiate your products and services in the eye of your customers?
How will it improve motivation and help management, employees and channel?
Our approach is to help organisations to fully understand what people (employees, customers, management, channel) think of the existing image and compare that what the aspirations and business objectives of the organisation.
We also study the market and competitors to quantify the opportuntiy and scale the competitive differential to develp a clear route to market.
By comparing the two we are able to develop a personality and brand essence to facilitate and drive change and achieve 'sticky' transformation.
once we have built a defendable proposition, we create a communication strategy to take ownership of the asset, through the development of the logo, descriptor, proposition line, creative and message platform.
Brand Guardian EMEA, working with partners such as Volvo, Iveco, DC, Dennis, and most truck and bus OEMs.
Objective:
Achieve ambitious sales growth by developing customer demand and motivate heavy-duty truck and bus manufacturers.
Solution:
Using the results of thest marketing and surveys of specific market secotrs, create a European brand personality that appeals to major OEMs and fleet owners alike. Focus on specific markets coordinating and developing the European Brand personality to deliver a partner programme.
Go-to-Market strategy consultancy, to understand, develop and test a new concept and develop a change program throughout Europe.
Objective:
To transform a multibrand strategy in office services, into a single brand in the IT market to continue sales growth and increase ROI.
Solution:
Through a ser
ies of Rapid Innovation Workshops throughout Europ, market research and proposition testing, discover the true potential of the product from a customers and channel perspective and develop a new customer focused proposition and differential that appeals to the IT market. Build a single brand to deliver the proposition and brand essence. Restructure the sales approach and empower the Ricoh team to engage with partners to deliver growth.
Partner Agency Network is a carefully chosen group of specialist businesses all dedicated to to delivering of brand strategies and sales through their chosen areas of specisation, including web based digital, marketing environments
and print. 
